Apple's new application, "The BulletFlight app," is designed to improve the accuracy of long range rifles. I will give Apple the benefit of the doubt and assume this is meant for hunters, but I wonder how much market research was done on the adoption of iPods in the hunting community.
http://www.telegraph.co.uk/scienceandtechnology/technology/apple/4297205/Sniper-rifle-software-launched-for-iPod-touch.html
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