Thursday, 12 March 2009

Old School Viral Marketing

Just received an email with this text:

"Hope you enjoy your lunch on Applebee's!

My name is Bill Palmer, founder of Applebee's. In an attempt to get our
name out to more people in the rural communities where we are not
currently located, we are offering a! $50 gift certificate to anyone who
forwards this email to 9 of their friends. Just send this email to them
and you will receive an email back with a confirmation number to claim
your gift certi ficate."

I don't think I've seen one of those forward conditional emails since college. Does anyone have an idea if it is even technologically feasible for a company/organisation to know if the email has been sent?

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