"...thanks to an Internet marketing campaign and unlikely allies, Edwards has become the human face of homelessness to thousands of online viewers drawn to his Web site by its deliberately controversial name — Pimp This Bum.
If the site had been called "Help the Homeless," many Web surfers might just have clicked on past, says Sean."
Website here: www.pimpthisbum.com
Article here: http://www.msnbc.msn.com/id/29570021/?GT1=43001
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